Make sure they understand your specific organisational goal


OK, your video production partner is ready to make a video, but have you discussed the big question: What’s it for?


Is it to educate? To build brand awareness? To increase social engagement?


This question may seem obvious but it’s often overlooked.


If your production company hasn’t zeroed in on the exact purpose of your project, it can lead to a messy video that lacks focus and a clear message.


Understanding your organisation’s specific goal means they know what you’re aiming to achieve and you can measure its effectiveness.


If your video production partner doesn’t understand the WHY,  it’s just not going to work.


Curious to see our beautiful faces? Check out the video for this episode on YouTube: